HUSTLE HARDEST: Matthew Schultz "Turn Me Up" ft Gyptian

Monday, October 21, 2019

Matthew Schultz "Turn Me Up" ft Gyptian

Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry’s first band. Last year, 2018, saw a plethora of successful releases for Matthew Schultz. In January, he released the single Promise For Keeps, following up with a version featuring Jamaican reggae singer Gyptian and an Electric Bodega remix in the following months.
That remix has accumulated a million plays on Spotify and the track became part of a viral craze on Instagram (#promiseforkeeps), featuring some of the biggest stars from NBC hit show World of Dance. Also hugely popular was another single, All Night Long, featuring Gyptian and Rico Tayla and Somewhere Far, which has racked up an enormous 7 million streams since its release last August. Somewhere Far topped the Spotify Charts and was featured on Chill Hits, Brand New Chill, Pop Relax, No Stress, Wochenende and went viral 50 in 8 Countries. His last single release, Go, also notched up streams in the millions and was featured in the Top 20 on Music Weeks Commercial Pop Club Charts. This latest track, Turn Me Up, is a return to the very successful collaborative relationship with Gyptian after the purely solo releases of Somewhere Far and Go. Gyptian has over 1.4 million Spotify monthly listeners and almost 100 million Streams on his hit song "Hold Ya".
Turn Me Up starts with laid back, gently insistent triplet-based synth rhythm and the three chord structure around which the song is built emerges, augmented by punchy and intricate percussion. This track lays down an infectious reggae-influenced vocal melody. The overall sound is distinctly dancehall with a strong Major Lazer vibe and their vocal performances are charismatic, with an exotic flavor. Lyrically, it’s about feeling intoxicated by someone (“It’s an inferno being around you....”) and this is perfectly reflected in the understated yet hypnotic music.
Overall, this is yet another excellent dancehall track by Matthew Schultz with a fine cameo by the gifted Gyptian and flawless, cutting edge production. With its languid, chilled out vibe and mesmeric rhythms it’s the perfect soundtrack for late summer and will no doubt become hugely popular once more both on the dancefloor and on streaming sites. After several hugely successful singles behind him, Turn Me Up sounds like another smash that will be particularly appealing to fans of Major Lazer and Tory Lanez.
Matthew Schultz Track Quote: "Turn Me Up" is an excellent dancehall raggae-influenced track by Matthew Schultz & Gyptian with hypnotic synths and punchy percussion. With it's languid, chilled out dance vibe and mesmeric rhythms it’s the perfect song for radio, streaming & clubs.